Why Your Instagram Posts Need Hooks (And How to Create Them!)

Let’s talk about something CRUCIAL for your Instagram success: HOOKS.

Those magical little phrases that make people stop scrolling and actually pay attention to your posts and reels. 📲✨

Don’t Post Without A HOOK 👇🏽

In fact, I’d go as far as to say: don’t even think about creating your post unless you’ve considered this essential step.

WHO are you posting for?

Truth bomb time: your post and your entire account should be all about your ideal follower, NOT you! 😳 I know, right?! But here’s the thing —busy people (aka all of us when we’re scrolling! 😜) are only interested in what’s in it for them.

  • Has it entertained us?
  • Has it provoked a thought or feeling?
  • Is it worth our time?
  • Can it help us?
  • Is it solving a problem we have?

We create content for our ideal follower, who will, with some nurturing, become our ideal customer. 🌟

So, you know who it’s for, how do you hook them?

A hook can be four things:

  1. Visual
  2. Text
  3. Speech
  4. Audio

Need Some Hook Inspiration?

  • Visual: An eye-catching or striking image or video thumbnail / Reels cover
  • Text: A compelling headline or intriguing first sentence
  • Speech: An engaging opening line in your Reel
  • Audio: A catchy sound or music clip, trending audio is always good for this!

Here are some examples:

Nobody told you this but _____

Here are 5 ways to _____

The best way to _____ is to _____

Want even more examples? I’ve got you covered! 🙌🏽 I have a brilliant free download for you: 101 Social Media Hooks for Any Industry. Just click here to grab it.

Now, go forth and hook them in!

Suze 🫶🏽

Category: free resources, Marketing