Why Your Instagram Posts Need Hooks (And How to Create Them!)
Let’s talk about something CRUCIAL for your Instagram success: HOOKS.
Those magical little phrases that make people stop scrolling and actually pay attention to your posts and reels. 📲✨
Don’t Post Without A HOOK 👇🏽
In fact, I’d go as far as to say: don’t even think about creating your post unless you’ve considered this essential step.
WHO are you posting for?
Truth bomb time: your post and your entire account should be all about your ideal follower, NOT you! 😳 I know, right?! But here’s the thing —busy people (aka all of us when we’re scrolling! 😜) are only interested in what’s in it for them.
- Has it entertained us?
- Has it provoked a thought or feeling?
- Is it worth our time?
- Can it help us?
- Is it solving a problem we have?
We create content for our ideal follower, who will, with some nurturing, become our ideal customer. 🌟
So, you know who it’s for, how do you hook them?
A hook can be four things:
- Visual
- Text
- Speech
- Audio
Need Some Hook Inspiration?
- Visual: An eye-catching or striking image or video thumbnail / Reels cover
- Text: A compelling headline or intriguing first sentence
- Speech: An engaging opening line in your Reel
- Audio: A catchy sound or music clip, trending audio is always good for this!
Here are some examples:
Nobody told you this but _____
Here are 5 ways to _____
The best way to _____ is to _____
Want even more examples? I’ve got you covered! 🙌🏽 I have a brilliant free download for you: 101 Social Media Hooks for Any Industry. Just click here to grab it.
Now, go forth and hook them in!
Suze 🫶🏽
Category: free resources, Marketing