Instagram changes all the time, and we learn so much every time we use it.
So if I lost my account tomorrow, or began a new business and had to start from scratch, there are some things I would definitely do!
And the good news is, you don’t have to start again to implement these things!
So here we go with Part 1:
Define your NICHE and identify your target AUDIENCE
Defining your niche is the foundation of building a successful account. You’ll hear people say, niche down, all the time!
But how do you do this?
1 Research Your Audience:
You need to understand their demographics, interests, and pain points. If in doubt: ask Google! Or look at the people following your competitors. I regularly look at the questions that other Instagram Coaches and Social Media Managers get on their posts. Their ideal follower is also mine, so it makes sense to see what people are struggling with on Insta and need to know.
2 Identify Your Expertise:
What are you genuinely enthusiastic about? What unique knowledge or skills do you possess? Your niche should align with your passions and expertise to ensure authenticity and longevity. Me? I LOVE Instagram! Love it! As a small business owner (I’m also an author and a holiday cottage owner) I know the power it has to increase brand awareness and find customers. And I want to help other small business owners do the same!
3 Conduct Market Analysis:
Research your competitors and other influencers in your niche to identify gaps, trends, and opportunities. What type of content are they sharing? What engagement strategies are they using? Look for areas where you can differentiate yourself and add value to your audience.
4 Narrow Down Your Focus:
While it’s essential to have a niche, it’s equally important to narrow down your focus. EG, if you’re passionate about fitness, you could narrow your focus to specific topics like yoga, or weightlifting. Narrowing down your focus allows you to establish yourself as an authority in a particular area and attract a more engaged audience. When I started I thought I would offer social media management and expertise across all platforms. But I quickly realised that my preference is Instagram, so I niched down on that.
5 Define Your Unique Selling Position (USP):
What sets you apart from others in your niche? Identify your USP – whether it’s your personal story, your approach to content, or the value you provide to your audience. Your USP will differentiate you from competitors and attract followers who resonate with your unique perspective. I’ll let one of my recent clients tell you about mine: “She’s so lovely to work with!”
6 Stay Flexible:
Your niche doesn’t have to be set in stone! It, and you, can evolve over time as you gain insights and refine your passion, skills and goals. See point 4 for what I did!
By clearly defining your niche, you’ll be able to
* create content that resonates with your target audience
* build a loyal following
* and establish yourself as a go-to resource in your chosen area of expertise on Instagram.
AND! Massively increase brand awareness of your amazing small business!
Let me know if you want to talk anything through.
Suze 🫶🏽
Category: Insta Tips, Marketing