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What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC

What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC

A picture of Taylor Swift in her Showgirl era, with the words The Taylor Swift Marketing Strategy all female owned small businesses should steal

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Your Instagram account just got better

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You’re doing amazing things mama! If like me yo You’re doing amazing things mama!

If like me you’re about to begin half term, and you have no childcare and a business still to run, go easy on yourself. 

This isn’t balance: it’s bravery. It’s brilliance. 

And if you need to moan about it all, I’m here! Drop your comment below and let’s normalise just how wild running a small business while you’re a mum is! 

Suze 🫶🏽

#smallbizlove #mumsinbusiness
Tell me I’m not alone?! 🙈 How’s a girl sup Tell me I’m not alone?! 🙈

How’s a girl supposed to run a business and help her clients to master Instagram when there’s a 3 month merry-go-round of buying the Christmas chocolates, eating the Christmas chocolates, and having to buy more Christmas chocolates…?! 

My absolute downfall is anything minty. Oh and Terry’s dark chocolate orange. I mean how many of those can one safely eat over a 3 month period…? #askingforafriend 

Suze 🫶🏽🙈🍫🍊

#instagramcoach #christmaschocolate #donteatit #smallbizlove
Taylor Swift just gave us a masterclass in UGC (an Taylor Swift just gave us a masterclass in UGC (and no, it didn’t start on release day…).

Taylor Swift didn’t need to ask for UGC (User Generated Content) around her new album The Life of a Showgirl: her fans were creating it weeks before it even dropped. 

Swifties were sharing countdowns, theories, Easter egg hunts, playlists, outfit ideas… all before they’d even heard a single track. By release day, Instagram and TikTok were already overflowing with posts, and Taylor didn’t have to lift a finger.

That’s the genius of UGC!

It’s not just hype; it’s trust, reach, and loyalty all rolled into one. And it’s exactly what every female founder small business owner should be aiming for on Instagram.

Because when your audience feels involved in your story, they don’t just buy from you… they share you. And that’s how you grow followers and make more sales; without burning out trying to do all the marketing yourself.

Your takeaway: Think about what will get your audience talking, posting, and sharing. Create that “Swiftie-level hype” and your own customers and clients will do the marketing for you.

Now onto something very important:
1 have you listened to The Life of a Showgirl yet?
2 if you have what’s your favourite track?
3 if you haven’t, what’s your favourite Taylor Swift track ever?

I’ll go first: Cruel Summer. No, wait! Wildest Dreams. No!! Who’s Afraid of Little Old Me. Wait!! Gah!!! I can’t choose!! 🤪

Tell me you fave in the comments! 
Suze 🫶🏽
#howtogrowoninstagram #smallbizlove #instagramcoach #thelifeofashowgirl #taylorswift #swiftieoverfifty

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