• Home
  • About
  • Blog
  • Contact
  • Shop
TCB Social Media
TCB Social Media
  • Home
  • About
  • Blog
  • Contact
  • Shop
Menu

Does a Social Media Manager’s Follower Count Matter?

Does a Social Media Manager’s Follower Count Matter?

A picture of a woman, TCB Social Media, with the words: If you were looking to hire a social media manager, does their follower count matter?

What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC

A picture of Taylor Swift in her Showgirl era, with the words The Taylor Swift Marketing Strategy all female owned small businesses should steal

Stop Putting THIS in Your Instagram Captions!

If I Had to Start My Instagram Account Again, Part 2

5 Instagram Updates You Need to Know

What to post on Instagram in the run up to Christmas 🎄

How to Get More Followers on Instagram (without beating the algorithm!)

What to Post on Instagram in October

How to Find Followers on Instagram

How Often Should You Post Stories on Instagram?

Recent Posts

  • Does a Social Media Manager’s Follower Count Matter?
  • What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC
  • Grow on Instagram WITHOUT posting!
  • How to Make Instagram Easier When You’re a Busy Small Biz Parent
  • Feeling Burnt Out by Instagram? Here’s a Better Way for Small Biz Owners

Categories

  • classes and workshops
  • Content
  • free resources
  • Insta Tips
  • Marketing
  • Resources

Contact

hello@tcbsocialmedia.com


Your Instagram account just got better

Follow

You can post everyday, but why would you want to?! You can post everyday, but why would you want to?! You started your small business because you love doing the thing you love doing! You didn’t plan on becoming a content creator! And now, it feels like you have to come up with endless ideas and film hours of footage so you can keep feeding Daddy Algo! He’s like a constantly hungry Meta Monster!! 🧌 But trying to post for your small business everyday is the fastest way to a) burn out and b) to fall out of love with Instagram! And I want you to love it! Your small business is SO good! You deserve to be seen and found! And this little app has such powerful marketing potential! So please for the love of socials, don’t feel you have to post everyday. And if you don’t know what to post this week, scroll back on your profile to about, 3 months ago. Find a piece of content that did well, and repost it! No one will know! I promise! Suze 🫶🏽 #howtogrowoninstagram #instagramcoach #smallbizlove #smallbusinesslondon #socialmediamanagers
If you’d told me 10 years ago I’d dance on the Gra If you’d told me 10 years ago I’d dance on the Gram I’d’ve told you to pull yourself together! And yet here we are! It’s 2026 and Mr TCB and I are celebrating 30 years since we met and got together. So we’re currently being very nostalgic and listening to a LOT of dance music from 1996! But I digress! Because this is not about me and Mr TCB clubbing our little 23 year old hearts out in the summer of 96! This is about you! 🫵🏽 You’re a small business owner, a female founder, an entrepreneur, a mum building a business from the kitchen table with a bub on your hip and a toddler in nursery, a mum with teens proudly watching you build your business on a prayer and shoestring. And my friend, I am here to help. 🫶🏽 You know your business. You love your business. But Instagram: not so much. And dancing on the Gram? 🤢 Urgh, cringe. Don’t worry I get it. The only reason I didn’t feel like too much of an idiot dancing around my kitchen is because I have ALL the feels for 90s dance tunes. Did I almost not post this Reel because I’m a 53 year old mother and what will the neighbours say… Yes that is true, but if it leads me to YOU then f*ck it! 💃🏼 So if this is a bit of you let’s be friends. You bring your small biz, I’ll bring the insta knowledge, and together let’s get you all the customers and clients you and your small business deserve. And if anyone knows the words to Freed From Desire let me know! Suze 🫶🏽 #howtogrowoninstagram #socialmediamanagers #smallbusinessowner #90sdance #instagramcoach
Video is king on Instagram! Actually I think we sh Video is king on Instagram! Actually I think we should say Queen as queens are better than kings, but that’s a different post! 😝 There’s no doubt that video rules. It grabs people’s attention and stops the scroll. But some posts need the scroll stop of a Reel, but the swipeable pace of a carousel. That’s where video carousels come into play. Historically, my carousels have never had the Reach of my Reels. And we need Reach content to put fresh eyeballs on our small businesses. That’s why us small biz owners are on insta after all! So I’m going to trial video carousels and see if that can match my Reels Reach. Because there’s no marketing silver bullet on Instagram for small biz owners. It’s about trial and error. Which is why of course Meta actually uses the word trial in Trial Reels! Test it and see! So. My pro tips for creating these in Canva. 1. Add a transparent layer to help the words pop on screen. More visible = more readable = more likely to keep reading… And 2. Download each page as individual files so you can post them on insta like a regular carousel. Will you give Video Carousels a go? Follow me @tcbsocialmedia and I’ll let you know how the trial goes for testing and improving Reach…. Suze 🫶🏽 #socialmediamanagers #socialmediamarketing #howtogrowoninstagram #smallbusinessadvice #smallbizuk

Useful Stuff

  • Contact

Website

© 2026 TCB Social Media
Website design and eco hosting: Flat White Websites

Website

© 2026 TCB Social Media
Website design and eco hosting: Flat White Websites