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What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC

What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC

A picture of Taylor Swift in her Showgirl era, with the words The Taylor Swift Marketing Strategy all female owned small businesses should steal

Stop Putting THIS in Your Instagram Captions!

If I Had to Start My Instagram Account Again, Part 2

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What to post on Instagram in the run up to Christmas 🎄

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Your Instagram account just got better

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Jump on this trend now and get ahead in December! Jump on this trend now and get ahead in December!

You’ll see lots of this hook over the next couple of weeks as we build up to Christmas. It’s fun and relatable and perfect for your small business!

So how to use it? Pull together a selection of B Roll clips (let me know if you want help or advice on B Roll). Then type on screen:

Dear Father Christmas, if anyone asks I’m a size,

And then you write what you provide for your customers and clients! But as always: sell the sizzle not the steak!

What does that mean? Take another look at my Reel for my holiday cottage @thehouseindeal I could have said a 2 bedroom Airbnb. Boring!! 🥱 But instead I talked about the beach walks and the sea air. The sizzle. What you get if you book into my holiday cottage. 

What’s your sizzle? Put it in the text on the screen.

Want some help? Tell me what you do who your ideal customer is and what they get from from buying from or booking with you!
Suze 🫶🏽

#howtogrowoninstagram #instagramcoaching #smallbizlove #instagramcoach #trendingreels❤️
Hit SAVE on the 2025 recap audio! This is gonna Hit SAVE on the 2025 recap audio! 

This is gonna be such an easy Reel you can make for your business! 

Just choose some clips that represent you and/or small business throughout the past year, then if you want to follow the beat like I did, trim them to the following timings:

5 seconds x 1
0.5 seconds x 6
5 seconds x 1 OR
0.5 second x 16

For your hook to type on the screen use something that will connect to your audience. Everyone’s feeling cosy and festive this time of year, so build on that community feeling!  Try something like this:

1. 2025 Predictions vs Reality

A fun and honest look back at what you thought would happen this year… and what actually did.
Did something go hilariously wrong? Did life surprise you? People love knowing they’re not the only ones!

2. A Year-In-Review Post

Share your wins, lessons, challenges, favourite moments, or anything else that shaped your 2025.
It doesn’t need to be perfect—just real.

3. Things That Went Well

Celebrate yourself!
Whether it was hitting a revenue goal, launching a new product, or simply staying consistent—your audience wants to cheer for you.

4. Things That Didn’t Go Well

This is where the connection happens.
Talking about the messy bits makes you human. It also shows resilience, growth, and relatability.

5. What I’d Do Differently

A powerful reflection piece that offers value to your audience while positioning you as someone worth listening to.

Build community, build connections, build trust, and they’ll book in or buy from you. It’s how this marketing stuff works! Trust me; I’m a professional!

Don’t forget to SAVE the audio or hit SHARE with your small biz besties!
Suze 🫶🏽

#howtogrowoninstagram #smallbizlove #smallbusinessuk #instagramcoaching #2025recap
If you’ve been telling yourself, “I’ll sort Instag If you’ve been telling yourself, “I’ll sort Instagram out later…”

This is later.

For today only, my Instagram Audit is £99 instead of £175.

No generic advice. No guessing. No overwhelm.

Just a personalised breakdown of what’s going on with your account and what to do next, delivered as a detailed report within 5 working days.

This is a business expense, not a guilty treat.

And it disappears at midnight.

Link in bio or comment FRIDAY

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