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What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC

What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC

A picture of Taylor Swift in her Showgirl era, with the words The Taylor Swift Marketing Strategy all female owned small businesses should steal

Stop Putting THIS in Your Instagram Captions!

If I Had to Start My Instagram Account Again, Part 2

5 Instagram Updates You Need to Know

What to post on Instagram in the run up to Christmas 🎄

How to Get More Followers on Instagram (without beating the algorithm!)

What to Post on Instagram in October

How to Find Followers on Instagram

How Often Should You Post Stories on Instagram?

How to get Followers on Instagram

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Need a social media manager? Looking at my CV or m Need a social media manager? Looking at my CV or my Insta here @tcbsocialmedia and thinking: not sure if we want to hire a Gen Xer to do our social media management...

Don’t worry: Spotify says I’m 24! 💁🏼‍♀️

Need a Gen Z mindset with the lived feral experience of a Gen Xer? I’m your woman!

If you’re curious about working together in 2026 slide into my DMs and let’s have a no obligation chat. 
Suze 🫶🏽

#howtogrowoninstagram #openforbusiness #instagramsupport #smallbusinessuk #socialmediamanager
Say it loudly with me: People buy from people! Say it loudly with me:

People buy from people! 

So injecting a bit of personality, a bit of humour, and if you can ignore how cringe it feels, maybe even a bit of dancing into your content, is occasionally a good thing!

People want to know who they’re buying from. Who they’ll be working with. 

And this little app allows us to showcase that. Can it feel a bit embarrassing? Yes it can. I’m on the other side of 50 and propping my phone up in the kitchen to lip sync to @alanis 🙈

But this is marketing baby! I want your business to be discovered on this app! I want your products to sell and your services booked out! 

So a little kitchen disco is no hardship eh?! Not ready to join me? Start by showing your face in a selfie. Every so often just pop a picture up and introduce yourself to your followers. 

It gets easier over time to show up and share.

And while I’m here, big thanks to @wearebreakingtherules for suggesting we get tickets. A night out with singing and dancing with a good friend, and some content for the gram? Winner!

Go on: be brave and show up for your small biz on Insta. Tag me in it and I’ll be the first to like it!
Suze 🫶🏽

#howtogrowoninstagram #smallbizlove #instagramcoach #instagramcoaching #alanismorissette #becringe
You have to use these in the next two weeks!! But You have to use these in the next two weeks!!

But first hit SAVE so you can come back to them!

So! Don’t forget you want HOOKS on your Reels, in your captions, and your Reels covers too! HOOKS are the things that make people stop scrolling and WATCH! And watch time is a big indicator to the algorithm!

So here are my top 10 Christmas themed hooks:

1. My 10 festive X to sleigh this silly season
2. Santa’s secrets to smash your X in 26!
3. Tis the season to celebrate: he’s what I’m proud of in 2025!
4. How to sleigh your X in 2026
5. I’m on the nice list! Here’s what I got right in 25!
6. If you only do one thing before Christmas Eve, do X
7. I’m on the naughty list! Here’s what I got wrong in 25!
8. Let’s wrap up the year with my top 10 tips to X
9. On the first day of Christmas I X
10. You know you want this in your stocking this Christmas! 

Anywhere I’ve written X you need to just add in what you and your small business does / sells / provides etc… 

For example I could say: let’s wrap up the year with my top 10 tips for growing your Instagram account in 2026!

For my holiday cottage: if you only do one thing before Christmas Eve, book a mini break staycation for next year! 

For my author account: my 10 festive favourites we read at bedtime over the Christmas holidays

We’re just putting a little Christmassy spin on HOOKS that work all year round! That stop people from scrolling. Get them watching your Reels. And growing your Instagram account for YOUR small business!

Don’t forget to SAVE so you can come back to these, and let me know if you use number 7!!
Suze 🫶🏽

#howtogrowoninstagram #smallbizlove #instagramcoach #smallbusinesslove #christmascontent

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