Let’s be honest: keeping up with Instagram can feel like a full-time job, especially if you’re running a business, looking after small people, and trying to remember what actual rest feels like.

But here’s the good news:
You don’t need to post every single day to grow.

In fact, one of the most effective (and free!) ways to increase your visibility on Instagram doesn’t involve posting at all.

It’s called proactive engagement, and it takes just 20 focused minutes a day.

Let me explain…

What is Proactive Engagement?

Proactive engagement is exactly what it sounds like: you proactively engage with people who are already interested in the kind of content you share.

These aren’t cold leads or random followers.
They’re warm, potential followers who already follow similar accounts in your industry.

Here’s what you do:

1. Research 5–10 big accounts in your niche (accounts your ideal follower probably follows too).

2. Find their posts with a high number of comments.

3. Jump into the conversation. Leave thoughtful, helpful, or even funny comments.

4. Click through to the commenters’ profiles, and engage with some of their posts too.

You’re not just liking and running. You’re building micro-moments of connection. And that’s what builds community and follower growth.

Why This Works

You’re showing up in the right places.
You’re engaging with people who already follow similar accounts.
You’re not waiting for people to find you; you’re getting in front of them (in a non-spammy, helpful way).

Plus, Instagram tends to reward genuine activity.
More profile visits → more story views → more engagement on your own content.

And it’s all happening without the pressure to post daily.

Want to Stay Consistent? I’ve Made You a Tracker.

Let’s be real: like any good habit, consistency is the tricky part.

So I’ve created a simple Proactive Engagement Tracker you can use to keep yourself accountable:

✅ A Google Sheet-style where you can plan and tick off your daily activity digitally

This will help you keep track of:

• The accounts you want to target

• Your daily engagement streak

• Your progress each week

Download Your Free Tracker

You can grab your free Proactive Engagement Tracker below. No strings attached, just something I know will genuinely help:

👉 Click here to download your tracker

Whether you’re engaging while your coffee brews, in the car at school pick-up, or during that weird lull between client calls, those 20 minutes really do add up.

And if you try it?
Let me know how it goes — I’d love to hear.

Suze 🫶🏽

P.S. This is one of the exact strategies I teach in my Instagram workshops. Smart, intentional engagement over endless content creation — every time. Wanna be the first to hear about my next online workshop, drop your email below:

Date published: 5 June 2025

Category: free resources, Insta Tips, Marketing