• Home
  • About
  • Blog
  • Contact
  • Shop
TCB Social Media
TCB Social Media
  • Home
  • About
  • Blog
  • Contact
  • Shop
Menu

How to get Followers on Instagram

How to get Followers on Instagram

Why Your Instagram Posts Need HOOKS

Recent Posts

  • Does a Social Media Manager’s Follower Count Matter?
  • What Taylor Swift’s Life of a Showgirl Teaches Small Business Owners About UGC
  • Grow on Instagram WITHOUT posting!
  • How to Make Instagram Easier When You’re a Busy Small Biz Parent
  • Feeling Burnt Out by Instagram? Here’s a Better Way for Small Biz Owners

Categories

  • classes and workshops
  • Content
  • free resources
  • Insta Tips
  • Marketing
  • Resources

Contact

hello@tcbsocialmedia.com


Your Instagram account just got better

Follow

Most hospitality businesses don’t have a demand pr Most hospitality businesses don’t have a demand problem at Easter 🐣 They have a timing problem. By the time April arrives, your guests have already: • Compared options • Checked availability • Sent links to their group chat • Made a decision And if you haven’t been visible before that moment? You’re not in the running. This is what I mean when I talk about strategy over spontaneity. Instagram for boutique hotels, holiday cottages, coffee shops and restaurants isn’t about chasing viral moments. It’s about: Reach: being seen early enough to matter. Retain: building enough familiarity to feel like the obvious choice. Revenue: making the booking feel easy and natural. By April, you shouldn’t be trying to create demand; you should be capturing it. Easter. Then May Bank Holidays. Then summer planning begins. Hospitality marketing is seasonal but strategy should be constant. If you’re in hospitality and want your Instagram to support bookings this spring, my DMs are open. Get in contact and let’s get your Instagram account driving your bookings and enquiries… Suze 🫶🏽 #socialmediamanager #hospitalityindustry #easteriscoming #howtogrowoninstagram #londonhotel
I hate to be the one to tell you but you’re doing I hate to be the one to tell you but you’re doing it wrong! Successfully marketing a business on social media is not about posting pictures of your products, or creating a pretty Canva post about your services. It’s about showing people how your product or service will make life better for them. How it will solve a problem they have. Or, it’s about entertaining them, making your brand memorable using humour (hello Aldi 👋🏽 the masters of humour on social media. Anyone remember the Colin the caterpillar wars?!). Or it’s about educating them, positioning yourself as an expert by sharing valuable informative content, and highlighting how it’s helped people before… Posting pictures or making images in Canva will fill a content calendar. But that’s not a strategy that taps into human psychology and successfully markets your small business on socials. Have a think about how your biz helps people. Focus on that in your marketing. And if you have any questions, drop them in the comments. I got you. Suze 🫶🏽 #howtogrowoninstagram #socialmediamanagers #howtomarketmybusiness #smallbizlove #instagramcoach
Trending audio + a great hook + B Roll = a killer Trending audio + a great hook + B Roll = a killer Reel! First SAVE this so you have the audio stored. Then grab this HOOK to type over your B Roll (if you’re wondering what’s B Roll I’ll get into that below): I’m not saying we should skip work and _____ but I’m not, not saying it either… Let’s fill in the gap! You’re a café / coffee shop: I’m not saying we should skip work and drink matcha and eat french toast here, but I’m not, not saying that either… Hotel? Holiday cottage? Airbnb? … head to the coast and sleep in a kingsized bed with Egyptian cotton sheets all weekend… Interiors shop? Clothes stores? Jewellery shop? …spend next month’s rent on new jeans and a nice top / this lamp we don’t need but would look great with, ooo that throw… / another gold T Bar necklace See what we’re putting into the gap? The thing your audience, wants / needs / desires… Use emotion. Use inspiration. Use humour. Trending audio + a great hook + B Roll = a killer Reel! Rinse and repeat my friend! Just make sure that HOOK really speaks to your audience! Oh B Roll? Any footage. Anything. Placing the matcha on a table. Slow mo of the jewellery glinting in the light. A door opening into the hotel room / holiday cottage. Anything. Let me know how it goes! I wanna see your killer Reels! Suze 🫶🏽 #howtogrowoninstagram #smallbizlove #instagramcoach #socialmediamanagers #trendingaudio❤️

Useful Stuff

  • Contact

Website

© 2026 TCB Social Media
Website design and eco hosting: Flat White Websites

Website

© 2026 TCB Social Media
Website design and eco hosting: Flat White Websites