It can be tough constantly coming up with content ideas! It’s one of the things that clients say to me the most – I don’t know what to post on Instagram!
But as always – I got you! Here are 31 days of ideas of what to post on Instagram in October!
Week 1 (Oct 1-7)
Day 1 (Oct 1): Introduce Your Business for the Month
- Caption prompt: “Hello, October! 🍂 Here’s a peek at what’s coming up for [business name] this month. From Halloween treats to early Christmas prep – stay tuned!”
- Idea: Share an overview of what’s in store for your business this month (new products/services, offers, events).
- This is a great way to d a reintroduction posts for your followers, remind them who you are and what your do, and it builds trust and community!
Day 2 (Oct 2): Share a Product/Service That’s Perfect for Autumn
- Caption prompt: “Autumn is the perfect time for . Here’s why our customers love it! 🍁“
- Idea: Highlight a product or service that’s relevant for the season.
Day 3 (Oct 3): Behind-the-Scenes: Prepping for a Busy October
- Caption prompt: “Behind the scenes at [business name]! We’re getting ready for a busy month ahead – take a look at what we’re working on.”
- Idea: Share a photo or video of your workspace or prepping orders.
- This increases community as people love a behind the scenes post – especially if there are bloopers! It makes you a real person and reminds them who they’ve buying from or booking in with.
Day 4 (Oct 4): Customer Testimonial Post
- Caption prompt: “We love hearing from our amazing customers! Here’s what [customer name] had to say about .”
- Idea: Share a positive review or testimonial.
- All businesses need this social proof on social media – think how well reviews on Amazon or AirBnB work – people like to know that someone has already bought it / been there and that they approve!
Day 5 (Oct 5): Engage: Ask a Question Related to Your Business or Products
- Caption prompt: “What’s your go-to for Autumn? Let us know in the comments! 🍂👇“
- Idea: Ask your audience a question that encourages comments (e.g., favourite product or seasonal tip).
Day 6 (Oct 6): Highlight a Local or Online Business Partner
- Caption prompt: “We’re all about supporting local! Check out [tag another business] – we love their .”
- Idea: Give a shoutout to a fellow business or brand you collaborate with or admire.
- Better still approach a fellow business owner and collaborate – collaborations on Insta are a great way to get fresh eyes on your content.
Day 7 (Oct 7): Share a Quick Tip Relevant to Your Niche
- Caption prompt: “Did you know? Here’s a quick tip to help you [solve a problem or use your product better].”
- Idea: Offer an actionable tip that showcases your expertise.
Week 2 (Oct 8-14)
Day 8 (Oct 8): Showcase an Autumn-Themed Product or Service
- Caption prompt: “Get cozy with our – perfect for chilly Autumn days! 🍁“
- Idea: Share a Autumn-related product or service with a seasonal vibe.
Day 9 (Oct 9): Share a Fun Fact About Your Business
- Caption prompt: “Here’s something you may not know about [business name]! Fun fact: [insert fact].”
- Idea: Share a quirky or interesting fact that personalises your business.
- So important for allowing your followers to see the person and personality behind the small business – people buy from people!
Day 10 (Oct 10): World Mental Health Day: Share a Tip on Balance
- Caption prompt: “Today is #WorldMentalHealthDay. Here’s how we find balance in our business while staying focused on growth.”
- Idea: Discuss a self-care or wellness tip that resonates with small business owners.
Day 11 (Oct 11): Show How a Product is Made or Service is Delivered
- Caption prompt: “Ever wonder how we create our ? Here’s a behind-the-scenes look!”
- Idea: Share a step-by-step or time-lapse video showing your process.
Day 12 (Oct 12): Run a Quick Poll or Quiz in Stories
- Caption prompt: “We want to hear from you! Which Autumn colour is your favourite for ? Take our poll in Stories!”
- Idea: Use Instagram Stories to engage your audience with polls or questions.
- Most sales happen in stories so utilise all the stickers that Insta gives us – like polls and links!
Day 13 (Oct 13): Tease Early Christmas Offers
- Caption prompt: “Christmas is coming 🎄! Get ready for early-bird deals starting soon – stay tuned for exclusive offers!”
- Idea: Start teasing Christmas offers to build anticipation – is it ever too easy to C Bomb?!
Day 14 (Oct 14): Showcase a Customer Using Your Product
- Caption prompt: “Look how [customer name] is using our ! We love seeing our products in action. Don’t forget to tag us when you share!”
- Idea: Share user-generated content or a photo of a happy customer.
- Again this is the all important social proof!
Week 3 (Oct 15-21)
Day 15 (Oct 15): Motivational Monday Post for Small Businesses
- Caption prompt: “Running a small business is no easy feat, but remember: Every step is progress! 💪“
- Idea: Share an inspiring quote or thought that motivates fellow small business owners.
Day 16 (Oct 16): Share Your Best Seller for the Season
- Caption prompt: “Our Autumn best-seller is flying off the shelves! 🍂 Here’s why our customers can’t get enough of .”
- Idea: Promote your most popular product or service for the season.
Day 17 (Oct 17): Offer a Special Discount or Freebie
- Caption prompt: “Just for you! Enjoy [discount/freebie] on this week only!”
- Idea: Run a short-term promo to encourage immediate purchases.
- Make it short term to generate a don’t miss out feeling!
Day 18 (Oct 18): Ask for Customer Feedback
- Caption prompt: “We love hearing from you! What’s one thing we can improve on or what do you love most about our ?”
- Idea: Encourage your audience to give feedback through comments or Stories.
Day 19 (Oct 19): Show a Before & After Using Your Product/Service
- Caption prompt: “Check out this before & after! [Product/service] made all the difference. “
- Idea: Post a transformation or success story using your product or service.
Day 20 (Oct 20): Autumn Aesthetic: Share Seasonal Visuals
- Caption prompt: “We’re all about those cozy autumn vibes 🍂. How are you celebrating Autumn this weekend?”
- Idea: Share aesthetically pleasing Autumn imagery (e.g., leaves, cozy setups).
Day 21 (Oct 21): Highlight a Key Feature or Ingredient in Your Product
- Caption prompt: “What makes our stand out? It’s all about [feature/ingredient]! Here’s why it’s special.”
- Idea: Educate your audience on a unique aspect of your offering.
- Remember to always show why it is useful to your followers – what / how does it help them.
Week 4 (Oct 22-28)
Day 22 (Oct 22): Engage Your Audience with a Fun Question
- Caption prompt: “If you could only use one for the rest of the year, what would it be? 🤔“
- Idea: Ask a playful question that sparks engagement and interaction.
- This build the community…
Day 23 (Oct 23): Christmas Prep: Share a Sneak Peek of Christmas Products
- Caption prompt: “Christmas is coming! 🎄 Here’s a sneak peek of what’s dropping soon for the Christmas.”
- Idea: Tease your Christmas products or services to build excitement.
Day 24 (Oct 24): Share a Positive Review or Customer Feedback
- Caption prompt: “Our customers say it best! Here’s what [customer name] had to say about their experience with .”
- Idea: Post another testimonial to build trust and social proof.
Day 25 (Oct 25): Show How You’re Decorating for Halloween
- Caption prompt: “We’re ready for spooky season 🎃! Check out our Halloween decor at [business name].”
- Idea: Share a photo of your Halloween-themed workspace or store.
- A great opportunity to showcase that personality and build community.
Day 26 (Oct 26): Halloween Offer: Last-Minute Deals
- Caption prompt: “It’s not too late to get your Halloween treats! 🎃 Enjoy [discount] on for a limited time.”
- Idea: Run a Halloween-themed offer or promotion.
Day 27 (Oct 27): Ask Your Audience for Their Favourite Halloween Memory
- Caption prompt: “What’s your favourite Halloween memory? 🎃 Share in the comments!”
- Idea: Encourage followers to reminisce and engage by sharing personal stories.
Day 28 (Oct 28): Sunday Rest & Recharge Post
- Caption prompt: “Take a break this Sunday – self-care is key! How are you recharging before the week starts?”
- Idea: Post a reminder to rest and reflect on the importance of downtime.
Week 5 (Oct 29-31)
Day 29 (Oct 29): Share Your Halloween Countdown
- Caption prompt: “Halloween is almost here! 🎃 Only 2 days left – are you ready for the spooky season?”
- Idea: Use a countdown to build anticipation.
Day 30 (Oct 30): Halloween Eve: Offer a Final Flash Sale
- Caption prompt: “Last chance for Halloween deals! 🎃 Shop now to get your before it’s too late.”
- Idea: Offer a flash sale or promo.
Day 31 (Oct 31): Happy Halloween Post
- Caption prompt: “Happy Halloween from [business name]! 🎃 We hope you have a spooky and safe night!”
- Idea: Post a festive graphic or photo to celebrate Halloween.
Remember, remember the 5th…. No wait that’s next month!! 🙈
REMEMBER!
ONLY post if it’s relevant to your business.
DON’T feel obliged to post every day! It’s about quality content not quantity content.
Have fun and keep posting! It’s how we learn what works and what doesn’t with our audience.
Any questions – you know where to find me!
Suze 🫶🏽
Category: Content