What to post on Instagram in the run up to Christmas 🎄

This time of year isn’t called the silly season for nothing! Gifts to buy, cards to write, stock to check, last minute orders to post out, last minute sessions with clients… All while watching the school carol concert and making sure each child has a Christmas jumper that still fits! 🤪

So, to make life a bit easier for you here are 7 days of suggestions for you and your small business so you know what to post on instagram in the run up to Christmas.

Remember you don’t have to post everyday on Instagram for small business social media success! You could spread these post suggestions out over two or more weeks if you prefer. Or if you do like to post daily, just repeat the suggestions and tweak them slightly. A key part of marketing any small business is repetition. Human beings often have to hear the same thing many times over before they commit to buying! So don’t ever worry about repeating yourself on Insta!

Let me know if you want any help or would like to do any brainstorming with these,

Suze. 🫶🏽

For Product-Based Businesses

Goal: Encourage last-minute Christmas sales and keep your brand top of mind.

Monday:

Post Idea: “Holiday Countdown: Your Ultimate Gift-Giving Solution!”

•Share a carousel or Reeshowcasing 3-5 products perfect for last-minute gifts. Use captions like, “Still searching for the perfect present? Here’s your solution!”

Tuesday:

Post Idea: “Behind the Scenes: Packing the Magic”

•Show the team wrapping orders or preparing products with a festive touch. Add a personal story: “Every package we send comes with a sprinkle of holiday cheer ✨.”

Wednesday:

Post Idea: “Customer Spotlight or Review”

•Highlight a happy customer or a glowing review, tying it to the season. For example: “Holly found the perfect stocking stuffer in our ! Have you?”

Thursday:

Post Idea: “Gift Guide Q&A”

•Go live or post a video answering questions about your products, such as shipping deadlines, best-sellers, and gift options.

Friday:

Post Idea: “Flash Sale or Last-Order Reminder”

•Create urgency with a clear CTA: “Last call for guaranteed delivery by Christmas! 🎄 Order by midnight!”

Saturday:

Post Idea: “Festive Fun with [Your Brand]”

•A lighthearted Reel or photo of your team enjoying the season, e.g., in Christmas jumpers or decorating the office/store.

Sunday:

Post Idea: “Thank You Post”

•Thank your followers for supporting your small business and share your excitement for the final festive push: “Because of YOU, we’re making Christmas magical for so many!”

For Service Providers

Goal: Keep engagement high, build goodwill, and nurture January bookings.

Monday:

Post Idea: “Festive Kickoff: Tips or Inspiration”

•Share 3-5 holiday tips related to your niche. For example, a yoga teacher might share “Quick Ways to Stay Relaxed This Week,” while a coach might post “3 Goals to Prep for 2024.”

Tuesday:

Post Idea: “Personal Holiday Reflection”

•Share a meaningful story or insight about your business and the season. Example: “December reminds me of why I love [your service]. Here’s how we’re embracing the holiday spirit this year…”

Wednesday:

Post Idea: “Show Off Your Expertise”

•Post a quick video or carousel showcasing your skills or advice. Example: “3 Ways to Make Time for Yourself During the Holiday Rush.”

Thursday:

Post Idea: “Fun Festive Reel”

•A humorous or relatable holiday-themed Reel (e.g., “Signs you need [your service] after the holidays!”).

Friday:

Post Idea: “Gratitude Post”

•Reflect on your year and thank your followers for being part of your journey: “2024 is going to be exciting, and I can’t wait to help you achieve [goals tied to your service]!”

Saturday:

Post Idea: “Poll or Engagement Question”

•Use Instagram Stories to ask followers fun questions: “How’s the Christmas prep going? 🎄 A) Done! B) Chaos C) What prep?!”

Sunday:

Post Idea: “Relax & Recharge”

•Share a calming or inspiring message to help followers reset for the week ahead: “Here’s your gentle reminder to take a moment for yourself today.”

Don’t forget to let me know if you need any help by emailing me at hello@tcbsocialmedia.com

Suze 🫶🏽

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Date published: 8 December 2024

Category: Content, Insta Tips, Marketing