How to Get More Followers on Instagram (without beating the algorithm!)
Small business owners often get caught up with “beating the algorithm” on Instagram. You’ve probably heard advice like:
- “Post at this exact time!”
- “Use these trending sounds or hashtags!”
- “Engage for an hour after posting!”
- “Stand on one leg when you create Stories!”**
These are tactics and they can have some impact, however, focusing solely on the algorithm and how to beat it often leads to frustration, wasted energy, and inconsistent results. Here’s the truth: you don’t need to master the algorithm to grow your following and attract customers.
Instead, focus on what really matters—your ideal audience and their needs.
Here’s what I mean:
Obsessing Over the Algorithm Is a Waste of Time
- The Algorithm Is Always Changing
Instagram’s algorithm is changing constantly. Trying to “game” it means you’re chasing a moving target; one you can never fully catch. - It’s Designed for Engagement, Not Tricks
Instagram’s goal is to keep user using the platform, and the algorithm rewards meaningful content that keeps those users on the platform. The more people engage with your posts, the more likely Instagram will show your content to others. That engagement comes from real connection. - Algorithm Anxiety Leads to Burnout
Worrying about algorithms can create stress and lead to posting content just for the sake of it; just to stay “visible.” This type of thinking will drain your creativity and often results in posts that feel forced, which your audience can sense. And in the words of Sabrina they, can’t relate to desperation!
What to Focus on Instead
1. Know Your Audience Inside and Out
Stop thinking about what Instagram wants or what you want and start thinking about what your audience needs. What are their biggest challenges? Fears? Pain points? What inspires them? What type of content makes them stop scrolling?
2. Create Content That Adds Value
The key to growth on Instagram is making your audience’s life better in some way. That could be through education or entertainment. Content that speaks to their need builds trust and keeps followers coming back for more.
3. Focus on Engagement, Not Going Viral
Going viral might seem like a goal, but it’s a vanity metric, because it looks good but means little. It might bring some followers; but are they the right ones? Focus instead on building genuine relationships with your ideal followers. Respond to comments, ask thoughtful questions in captions, and engage with their content. This two-way interaction increases loyalty and ensures your posts are seen by your most engaged followers.
4. Consistency Builds Trust (and Results)
Posting consistently doesn’t mean posting at the same time every day! It means showing up in a predictable way with quality content, that speaks to your ideal follower. Over time, this builds credibility and keeps you top of mind with your audience.
5. Measure What Matters
You could focus on likes or reach, or you could track metrics that align with your goals. For example:
- If you want more sales, look at website clicks.
- If you’re building community, track comments or DMs.
These metrics give a clearer picture of your progress than simply chasing views or followers.
Some Final Thoughts
The algorithm isn’t your enemy, but it also isn’t a magic wand. Instagram is a social media platform, and as such is about people – not computer programmes. When you shift your focus to serving your audience with valuable, relatable, and engaging content, growth happens organically.
So, stop stressing over the algorithm and start focusing on what you can control: creating content your audience loves.
Because at the end of the day, people follow people, and people buy from people.
Suze 🫶🏽
** I made this one up; it’s ridiculous! If anyone is telling you this kind of advice run for the hills!
Category: Insta Tips, Marketing