April Awareness Days for Speedy Content Creation!
You’re a small business owner who’s also a mum?! Boy oh boy you’re keeping a lot of plates spinning mama!
And now on top of all of that, you’re expected to be a full time content creator so you can market your small biz on Instagram? WTA….?!
Fear not my fellow mumpreneur! I got you with a handy list of April awareness days to use as content prompts for your mum-run small business!
Remember – the key to using awareness days well is to only use them if they’re relevant to your business.
Month-Long Observances:
•Stress Awareness Month – Great for wellness brands, service providers, and productivity coaches.
•National Pet Month (UK) – Ideal for pet-related businesses.
•Move More Month (US) – Perfect for fitness, wellness, and active lifestyle brands.
• Bowel Cancer Awareness Month – An opportunity to raise awareness about bowel cancer, its symptoms, and the importance of early detection.
•Autism Acceptance Month – Focuses on promoting understanding and acceptance of individuals with autism.
• 1st April – April Fools’ Day
•2nd April – World Autism Awareness Day A day to raise awareness about autism, perfect for sharing stories, promoting inclusivity, or supporting autism-related initiatives.
•3rd April – Find a Rainbow Day A great opportunity for colourful and uplifting content—ideal for artists, designers, and wellness brands.
• 4th April – International Carrot Day A fun day to celebrate carrots, ideal for businesses related to food, health, or gardening.
•6th April – National Walking Day (First Saturday of April) Perfect for wellness, fitness, and outdoor brands to encourage movement and self-care.
•7th April – World Health Day A global health awareness day, perfect for sharing health-related content or initiatives.
•9th April National Unicorn Day (great for playful brands)
•10th April – Siblings Day A great opportunity for businesses to highlight family connections, sibling-run businesses, or fun sibling-related content.
•11th April – National Pet Day A great chance for pet-related businesses to showcase their products, or for any brand to share team pets or encourage engagement with pet photos.
•14th April – International Moment of Laughter Day Encourage joy and positivity—ideal for sharing funny memes, behind-the-scenes bloopers, or lighthearted business stories.
•16th April – Wear Pyjamas to Work Day A fun and lighthearted way to engage audiences—great for remote workers, small business owners, or brands selling loungewear!
•17th April – Maundy Thursday Observed by many Christians, marking the Last Supper of Jesus Christ.
•19th April – National Garlic Day Perfect for food businesses to showcase garlic-based recipes, fun facts, or health benefits.
•20th April – Look-Alike Day Encourage fun participation by asking followers to share celebrity look-alikes or twin outfits—great for engagement!
•22nd April – Earth Day A key environmental awareness day, great for promoting sustainability efforts, eco-friendly products, or green business initiatives.
•23rd April – St. George’s Day Celebrates the patron saint of England, offering a chance to showcase English heritage or themed promotions.
•24th April – Stop Food Waste Day (Last Wednesday of April) A fantastic day for food businesses, sustainability advocates, and eco-conscious brands to share tips and initiatives.
•25th April – National Hug a Plumber Day (US) – Fun niche post for service-based businesses.
•25th April – World Penguin Day Highlights the conservation of penguins; suitable for educational or environmental content.
•26th April – Lesbian Visibility Day A day to celebrate and raise awareness of lesbian identity
•17th April – Haiku Poetry Day – Great for creative businesses, writers, and content creators.
•19th April – Get to Know Your Customers Day (third Thursday of April) – Perfect for engagement posts.
•21st April – Easter Sunday (2025) – Seasonal promotions, themed content.
•23rd April – St. George’s Day (England)
•22nd April – Earth Day – Sustainability, eco-friendly brands, and businesses can showcase green initiatives.
•27th April – Marine Mammal Rescue Day Focuses on the protection and rescue of marine mammals, aligning well with environmental and conservation themes.
•28th April – World Day for Safety and Health at Work – Good for workplace wellbeing content.
•28th April – Global Pay It Forward Day Encourages acts of kindness and generosity; businesses can promote charitable initiatives or community involvement.
•29th April – International Dance Day An engaging date for fitness businesses, dance studios, or anyone wanting to create fun, movement-based content—like a trending dance Reel!
•30th April – National Therapy Animal Day Recognises the contributions of therapy animals and their handlers.
•30th April – International Jazz Day
Now go forth and market the heck outa your mum-run women-owned fabulous small business!
Suze 🫶🏽