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How to Use Instagram for Small Business Owners E-Book
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Say it loudly with me: People buy from people!

Say it loudly with me:

People buy from people!

So injecting a bit of personality, a bit of humour, and if you can ignore how cringe it feels, maybe even a bit of dancing into your content, is occasionally a good thing!

People want to know who they’re buying from. Who they’ll be working with.

And this little app allows us to showcase that. Can it feel a bit embarrassing? Yes it can. I’m on the other side of 50 and propping my phone up in the kitchen to lip sync to @alanis 🙈

But this is marketing baby! I want your business to be discovered on this app! I want your products to sell and your services booked out!

So a little kitchen disco is no hardship eh?! Not ready to join me? Start by showing your face in a selfie. Every so often just pop a picture up and introduce yourself to your followers.

It gets easier over time to show up and share.

And while I’m here, big thanks to @wearebreakingtherules for suggesting we get tickets. A night out with singing and dancing with a good friend, and some content for the gram? Winner!

Go on: be brave and show up for your small biz on Insta. Tag me in it and I’ll be the first to like it!
Suze 🫶🏽

#howtogrowoninstagram #smallbizlove #instagramcoach #instagramcoaching #alanismorissette #becringe

You have to use these in the next two weeks!! But

You have to use these in the next two weeks!!

But first hit SAVE so you can come back to them!

So! Don’t forget you want HOOKS on your Reels, in your captions, and your Reels covers too! HOOKS are the things that make people stop scrolling and WATCH! And watch time is a big indicator to the algorithm!

So here are my top 10 Christmas themed hooks:

1. My 10 festive X to sleigh this silly season
2. Santa’s secrets to smash your X in 26!
3. Tis the season to celebrate: he’s what I’m proud of in 2025!
4. How to sleigh your X in 2026
5. I’m on the nice list! Here’s what I got right in 25!
6. If you only do one thing before Christmas Eve, do X
7. I’m on the naughty list! Here’s what I got wrong in 25!
8. Let’s wrap up the year with my top 10 tips to X
9. On the first day of Christmas I X
10. You know you want this in your stocking this Christmas!

Anywhere I’ve written X you need to just add in what you and your small business does / sells / provides etc…

For example I could say: let’s wrap up the year with my top 10 tips for growing your Instagram account in 2026!

For my holiday cottage: if you only do one thing before Christmas Eve, book a mini break staycation for next year!

For my author account: my 10 festive favourites we read at bedtime over the Christmas holidays

We’re just putting a little Christmassy spin on HOOKS that work all year round! That stop people from scrolling. Get them watching your Reels. And growing your Instagram account for YOUR small business!

Don’t forget to SAVE so you can come back to these, and let me know if you use number 7!!
Suze 🫶🏽

#howtogrowoninstagram #smallbizlove #instagramcoach #smallbusinesslove #christmascontent

Jump on this trend now and get ahead in December!

Jump on this trend now and get ahead in December!

You’ll see lots of this hook over the next couple of weeks as we build up to Christmas. It’s fun and relatable and perfect for your small business!

So how to use it? Pull together a selection of B Roll clips (let me know if you want help or advice on B Roll). Then type on screen:

Dear Father Christmas, if anyone asks I’m a size,

And then you write what you provide for your customers and clients! But as always: sell the sizzle not the steak!

What does that mean? Take another look at my Reel for my holiday cottage @thehouseindeal I could have said a 2 bedroom Airbnb. Boring!! 🥱 But instead I talked about the beach walks and the sea air. The sizzle. What you get if you book into my holiday cottage.

What’s your sizzle? Put it in the text on the screen.

Want some help? Tell me what you do who your ideal customer is and what they get from from buying from or booking with you!
Suze 🫶🏽

#howtogrowoninstagram #instagramcoaching #smallbizlove #instagramcoach #trendingreels❤️

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