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  • How to Use Instagram for Small Business Owners  E-Book

    How to Use Instagram for Small Business Owners E-Book

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Your Instagram account just got better

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Everyone makes mistakes right?! 😂 PS you’re about Everyone makes mistakes right?! 😂

PS you’re about to see this trend everywhere so save the audio and jump on it now! It’ll work for every industry: not everyone will choose our hotel / restaurant / yoga class / coffee shop etc… a bit of cheeky fun… 

#socialmediamanagers #socialmediamanagerlife #howtogrowoninstagram #smallbizlove
Most hospitality businesses don’t have a demand pr Most hospitality businesses don’t have a demand problem at Easter 🐣

They have a timing problem.

By the time April arrives, your guests have already:

• Compared options
• Checked availability
• Sent links to their group chat
• Made a decision

And if you haven’t been visible before that moment? You’re not in the running.

This is what I mean when I talk about strategy over spontaneity.

Instagram for boutique hotels, holiday cottages, coffee shops and restaurants isn’t about chasing viral moments.

It’s about:

Reach: being seen early enough to matter.
Retain: building enough familiarity to feel like the obvious choice.
Revenue: making the booking feel easy and natural.

By April, you shouldn’t be trying to create demand; you should be capturing it.

Easter.
Then May Bank Holidays.
Then summer planning begins.

Hospitality marketing is seasonal but strategy should be constant.

If you’re in hospitality and want your Instagram to support bookings this spring, my DMs are open.

Get in contact and let’s get your Instagram account driving your bookings and enquiries…

Suze 🫶🏽

#socialmediamanager #hospitalityindustry #easteriscoming #howtogrowoninstagram #londonhotel
I hate to be the one to tell you but you’re doing I hate to be the one to tell you but you’re doing it wrong!

Successfully marketing a business on social media is not about posting pictures of your products, or creating a pretty Canva post about your services. 

It’s about showing people how your product or service will make life better for them. How it will solve a problem they have. Or, it’s about entertaining them, making your brand memorable using humour (hello Aldi 👋🏽 the masters of humour on social media. Anyone remember the Colin the caterpillar wars?!).
Or it’s about educating them, positioning yourself as an expert by sharing valuable informative content, and highlighting how it’s helped people before…

Posting pictures or making images in Canva will fill a content calendar. But that’s not a strategy that taps into human psychology and successfully markets your small business on socials. 

Have a think about how your biz helps people. Focus on that in your marketing. And if you have any questions, drop them in the comments. 
I got you.
Suze 🫶🏽

#howtogrowoninstagram #socialmediamanagers #howtomarketmybusiness #smallbizlove #instagramcoach

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© 2026 TCB Social Media
Website design and eco hosting: Flat White Websites