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How to Use Instagram for Small Business Owners E-Book
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Your Instagram account just got better

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I hate to be the one to tell you but you’re doing

Trending audio + a great hook + B Roll = a killer

Trending audio + a great hook + B Roll = a killer Reel!

First SAVE this so you have the audio stored. Then grab this HOOK to type over your B Roll (if you’re wondering what’s B Roll I’ll get into that below):

I’m not saying we should skip work and _____ but I’m not, not saying it either…

Let’s fill in the gap!

You’re a café / coffee shop:

I’m not saying we should skip work and drink matcha and eat french toast here, but I’m not, not saying that either…

Hotel? Holiday cottage? Airbnb?

… head to the coast and sleep in a kingsized bed with Egyptian cotton sheets all weekend…

Interiors shop? Clothes stores? Jewellery shop?

…spend next month’s rent on new jeans and a nice top / this lamp we don’t need but would look great with, ooo that throw… / another gold T Bar necklace

See what we’re putting into the gap? The thing your audience, wants / needs / desires…

Use emotion. Use inspiration. Use humour.

Trending audio + a great hook + B Roll = a killer Reel!

Rinse and repeat my friend! Just make sure that HOOK really speaks to your audience!

Oh B Roll? Any footage. Anything. Placing the matcha on a table. Slow mo of the jewellery glinting in the light. A door opening into the hotel room / holiday cottage. Anything.

Let me know how it goes! I wanna see your killer Reels!

Suze 🫶🏽

#howtogrowoninstagram #smallbizlove #instagramcoach #socialmediamanagers #trendingaudio❤️

Stop doing this ✋🏽 Anything you put in your bio t

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© 2026 TCB Social Media

Website design and eco hosting: Flat White Websites