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How to Use Instagram for Small Business Owners E-Book
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Your Instagram account just got better

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When I took over my client’s account their January

When I took over my client’s account their January stats looked like this:

168 views
29% of which came from non followers

They needed more clients. Notice: not more followers! More followers doesn’t always equal more customers or sales…

I spent February researching their ideal client, optimising their bio, looking at the current followers and the accounts they were following, and create some updated branding to match their website and their vibe. And started posting on their account using Reach content. Content designed to Reach new people. But not just any people; the right people.

Their March stats looked like this:
3800 views
46% of which were from non followers

Increased views and reaching new people.

The result? 6 enquiries in the first week of posting!

I always ask my clients: what does Instagram success look like to you. What is their business goal. This client was hoping to get 5 new clients in 2026. We got SIX enquiries that first week!

If you’d like to see results like this comment CHITCHAT and I’ll send you a link to book a free no obligation 15 minute call. Over Zoom or in person.

Because your small business is too amazing to go unnoticed on Instagram.

Suze 🫶🏽

#socialmediamanager #socialmediamarketing #instagramcoach #smallbusinessukowner #femalefounder

6 enquiries after posting for just one week. This

6 enquiries after posting for just one week.

This is what happened for my client and this is how we did it:

Optimised bio and name for SEO.
Spoke directly to their ideal client.
Used Reels for reach with fast cuts of interesting video, some trending audio, and on screen text that spoke directly to the perfect follower.
Optimised caption and use of strategic hashtags for max SEO
Ended with a very clear CTA.
Used super specific proactive engagement to increase visibility.
Engaged reactively in a timely fashion to maximise results from those enquiries.
Posted consistently.
⬇️
6 enquires.

You can make this happen by being strategic with your posts. Every post has a purpose.

The different ways you can post, produce different results.

You can post to Reach people.
You can post to Retain your audience and build community.
And you can post to generate Revenue

That’s my 3R rule for success.

If you’re just grabbing your phone thinking what the hell am I gonna post today, unless you get struck by the hella luck Gods → You won’t shift the needle much.

Want results like this from Insta for your small business? My DMs are open.

Comment CHITCHAT for a free no obligation chat over Zoom.

Your business is amazing and deserves to be successful!

Suze 🫶🏽
#howtogrowoninstagram
#smallbusinesslondon #howtogetclients #socialmediamanagers #smallbizlove

It’s not the algorithm… it’s your content. 🙊 Here

It’s not the algorithm… it’s your content. 🙊

Here’s what you’re probably doing:

Posting what you want to say, not neccessarily what your audience needs
Overcomplicating your message
Jumping on trends and trending audios
Hoping if you just keep posting that will fix everything

And I get it… because no one tells you this part.

Growth on Instagram isn’t about doing more.
It’s about doing the right things on repeat.

That’s exactly what I can help you with when I Audit your account.

I’ll be fair, but I won’t lie to you. It’s big girls pants time!!

You’ll get a clear breakdown of what’s working, what’s not, and how to fix it.

If this hit a nerve, good! That’s where the change starts. Step out of that comfort zone and shout, Suze tell me more about why my content isn’t working and my account isn’t growing! 📢

Ready to be brave and find out?

Drop the phrase TELLMEMORE in the comments and I’ll DM you a link.

This is going to hurt. But not too much.
Suze 🫶🏽

#howtogrowoninstagram #smallbizlove #instagramsupport #smallbusinessuk #instagramcoach

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