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Your Instagram account just got better

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Video is king on Instagram! Actually I think we sh Video is king on Instagram! Actually I think we should say Queen as queens are better than kings, but that’s a different post! 😝

There’s no doubt that video rules. It grabs people’s attention and stops the scroll. But some posts need the scroll stop of a Reel, but the swipeable pace of a carousel. 

That’s where video carousels come into play. Historically, my carousels have never had the Reach of my Reels. And we need Reach content to put fresh eyeballs on our small businesses. That’s why us small biz owners are on insta after all! So I’m going to trial video carousels and see if that can match my Reels Reach. Because there’s no marketing silver bullet on Instagram for small biz owners. It’s about trial and error. Which is why of course Meta actually uses the word trial in Trial Reels! Test it and see! 

So. My pro tips for creating these in Canva. 1. Add a transparent layer to help the words pop on screen. More visible = more readable = more likely to keep reading… 
And 2. Download each page as individual files so you can post them on insta like a regular carousel.

Will you give Video Carousels a go? 

Follow me @tcbsocialmedia and I’ll let you know how the trial goes for testing and improving Reach….

Suze 🫶🏽

#socialmediamanagers #socialmediamarketing #howtogrowoninstagram #smallbusinessadvice #smallbizuk
Stop! ✋🏽Don’t do this👇🏽 I’m a social media manage Stop! ✋🏽Don’t do this👇🏽

I’m a social media manager specialising in Instagram for small business owners, and I still see this ALL the time! 

First up: do you know how hard it is to actually get people over to your profile? Babe. It’s tough. Why? Because people scroll mindlessly. 🤯

Think about how you pick up your phone. Waiting for your coffee to be made. Waiting for your train. Waiting for the kids’ pasta to boil… we tend to scroll when we’re bored. We do it without thinking… so as a small business owner you really need to grab their attention and interrupt that mindless scroll. 

But! If you have followed me @tcbsocialmedia you will know all the tips and tricks for doing that! So they’ll take a look at your profile. Success! 

But only if you keep them on your profile! You want them intrigued by your bio. Watching your old Reels. Bingeing your story highlights! 

You don’t want to send them somewhere else! So please for the love of Meta, don’t put anything in your bio that people can click on. Unless! It has a very specific job. Drop a comment below if you think you know what that is or follow for Part 2! 

Suze 🫶🏽

#howtogrowoninstagram #smallbizlove #instagramcoach #socialmediamarketingtip #socialmediamanagement
When I took over my client’s account their January When I took over my client’s account their January stats looked like this:

168 views
29% of which came from non followers

They needed more clients. Notice: not more followers! More followers doesn’t always equal more customers or sales…

I spent February researching their ideal client, optimising their bio, looking at the current followers and the accounts they were following, and create some updated branding to match their website and their vibe. And started posting on their account using Reach content. Content designed to Reach new people. But not just any people; the right people.

Their March stats looked like this:
3800 views
46% of which were from non followers

Increased views and reaching new people. 

The result? 6 enquiries in the first week of posting! 

I always ask my clients: what does Instagram success look like to you. What is their business goal. This client was hoping to get 5 new clients in 2026. We got SIX enquiries that first week!

If you’d like to see results like this comment CHITCHAT and I’ll send you a link to book a free no obligation 15 minute call. Over Zoom or in person. 

Because your small business is too amazing to go unnoticed on Instagram. 

Suze 🫶🏽

#socialmediamanager #socialmediamarketing #instagramcoach #smallbusinessukowner #femalefounder

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© 2026 TCB Social Media
Website design and eco hosting: Flat White Websites